Tag Archives: ontariobeef

cow vg meats

Canada’s Only Tenderness Tested Beef

Did you know that VG Meats is able to butcher custom cuts of beef and dry age them for you, to your exact specifications? Not only that, they breed their own cattle, raise them, slaughter, and then process them? That kind of traceability is quite unique within the Ontario beef industry! As part of this latest in our Sow and Tell series, their Beef Tenderloin Barrels are on sale! The beef tenderloin barrel is one of the most tender cuts of beef and these ones have chain meat removed to create a uniform piece – making it easy for you to turn into delicious, consistently sized portions (filet mignon, anyone?)! This sale runs for all deliveries from May 2nd 2017 – May 5th  2017.

VG Meats is family owned and operated, with four brothers – Cory, Chad, Kyle and Kevin – at the helm of the operation. Their family roots as butchers extends back generations – their grandpa Cornelius Van Groningen worked as a black market butcher in Amsterdam during WWII, hiding livestock from German troops! In the post war years, Cornelius decided to set out to Canada, where he got back into the butchery industry with a slaughter operation in Simcoe (VG Packers). Cornelius’ oldest son, Wayne, followed in his father’s footsteps by continuing the business. In the mid 1990s, the Van Groningen family decided to branch out from solely running a processing plant to delve into cattle farming.

Fast forward to present day, and the four Van Groningen brothers each bring their unique skill set and expertise to the table in their pursuit of beef perfection. Cory and his wife Heidi run one of the farms, and Cory also spends much of his time representing VG meats and the larger beef industry with officials and at conferences. Chad, second born, leads the butchery and processing plant operations, as well as doing outreach and sales. Kyle oversees all their retail operations both in Stoney Creek and Simcoe, and is the point person between the farm, processing plant, and customer. Last born, Kevin, is the food scientist of the family, and Morgan, his wife, is the marketing lead. Kevin studied agricultural science at Guelph, and he was the one to develop their unique tenderness testing method!

It just so happens, we were up at the VG farm and processing plant this week as part of our farm tours. 100km Foods staff, and a group of excited chefs, got to speak to the Van Groningen brothers, meet the cows and see how they’re cared for. Following that, we went up the road to their processing plant and delved more deeply into tenderness and grading beef.

VG Meats have their own bulls from whom they breed the rest of the herd. They put a big emphasis on developing their own genetic stock because the bulls from their farm are acclimated to Ontario’s environment, and they think this creates a resilient and healthy line of beef cattle. They’ve also spent lots of time developing the best feed for the cows – they are out on pasture and being fed grass most of the year, but during winter months, their diet is supplemented with feed mix with includes corn and other grains. They are constantly learning and innovating best practices to ensure their herd is healthy and happy! Not only do they feel it’s ethically important to have a happy, small herd, but beef quality and taste is affected by stress, so they do all they can to make sure the cows lead stress-free lives. VG Meats bring their cows to slaughter based on weight and condition – but most cows are between the ages of 14 months to 24 months, with a carcass weight of around 800lbs.

Now what’s this tenderness testing all about? Kevin is the mastermind behind their one-of-a-kind grading system. The standard grading system is a visual grading system that looks at fat marbling, and is a holdover from the 1960’s. As Kevin adamantly explained during the tour, agricultural and food science research is moving towards different ways of grading beef, and Kevin has innovated their in-house grading method based off new research. And, as Kevin showed to chefs in the hanging room, you can look at two identical cuts of beef from the same cow and have completely different marbling! So at VG, they want to grade their beef using a different, more reliable metric to determine quality: tenderness.

Below is an infographic that demonstrates their tenderness scale – and they will only put steaks and cuts on the market that fall into the “red zone” of tenderness.

So now’s your chance! Get yourself some of these tenderness tested, Beef Tenderloin Barrel cuts on sale and enjoy some beef where health, herd happiness and taste are of the utmost priority! Offer applicable for all deliveries May 2nd to May 5th, 2017.

Thanks to the Van Groningen family for hosting us for a great farm tour and providing all the information, and thanks to Maegan for providing photos!

By: Genrys Goochild